Performance Bicycle® Leads the Way Into National Bike Month

May 3, 2016

Performance Bicycle logo

Nation’s leading bicycle retailer seeks to help businesses become bike-friendly and make cycling more accessible

 Performance Bicycle®, the No. 1 choice for people who love to ride, is on a mission to help businesses become bike friendly. Performancebike.com/bikefriendly is a brand new resource of tips, facts and best practices on how and why businesses should become bike friendly.   A cornerstone of Performancebike.com/bikefriendly, is a free, downloadable ebook; “How to Make Your Business Bike-Friendly.”  Intended for business leaders and associates, the easy to follow guide outlines the financial, environmental and human resource benefits of being a bike friendly business.

“Being a bike friendly business is not only good for the environment, but also associate health and well-being, and ultimately a company’s bottom line,” said Performance Bicycle Chief Executive Officer David Pruitt. “The evidence is overwhelming; commuting by bike reduces health care costs, boosts associate productivity and reduces absenteeism.  Our “How to Make Your Business Bike Friendly” resource is designed to help business leaders and associates move the conversation forward about their business becoming bike friendly.”

To learn more about Performance Bicycle’s efforts to help businesses become bike friendly, or to download the “How to Make Your Business Bike Friendly” eBook visit performancebike.com/bikefriendly.

To further promote cycling through the creation of more trails, Performance Bicycle is partnering with the Rails To Trails Conservancy.  During the month of May, cyclists can make an in-store or online donation of $1 to support Rails To Trails  efforts to  build, maintain, defend and connect trail corridors across the nation.  Performance will match up to $10,000 of all donations collected.

Rounding out Performance Bicycle’s National Bike Month efforts, all Performance Bicycle stores will lead teams in the PeopleForBikes National Bike Challenge, an annual nationwide event running May through September that unites thousands of bicyclists across the country. No matter what level of experience, all cyclists are invited to join their local store team where they can log their miles, as well as find  encouragement from cyclists in their area. Cyclists interested in joining their local store team can sign up by creating an account on the National Bike Challenge website and searching “Performance Bicycle (City Name).”

To learn more about Performance Bicycle’s advocacy efforts, visit performancebike.com/advocacy.

About Performance Bicycle®
Performance Bicycle® is the No. 1 specialty bicycle retailer in the U.S. and is a wholly owned subsidiary of Performance Inc. Performance Bicycle® provides an omni-channel cycling experience that spans more than 100 stores nationwide, and www.PerformanceBike.com, catering to both the avid cycling enthusiast and the recreational rider. Cyclists can stay in touch with Performance Bicycle by following the brand on Twitter, Facebook, YouTube and Instagram at twitter.com/performancebike,facebook.com/performancebike, youtube.com/performancebike and instagram.com/performancebike.Performance Inc. is majority owned by North Castle Partners of Greenwich, Conn. For more information about Performance Bicycle, please visit www.PerformanceBike.com.

Comments are closed.