Merchant ‘Good Works’ Story – featuring SmartWool

August 27, 2014

SmartWool is committed to staying true to their values and giving back to their community. They believe in “capitalism with a conscience” and that “actions speak louder than words.”

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SmartWool gives back through its SmartWool General Advocacy Fund.  SmartWool Advocacy was born out of the desire to give back to the communities of its employees and clients.  Exposure to the wilderness and outdoor education can greatly improve and enrich a person’s life.  Proceeds from SmartWool’s e-commerce outlet go towards non-profits such as these that help bring kids out into the wilderness.  Since 2005, SmartWool has given back to its communities to the tune of over a million dollars.

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