Merchant ‘Good Works’ Story – featuring Foot Locker

January 2, 2015

 

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FootLocker.com dominates the United States athletic shoe market – it is the number one seller of name-brand athletic footwear in the USA.  Footlocker also dominates the philanthropy market; in 2001 the retailer established a philanthropic organization called the Foot Locker Foundation.

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UNCF Scholars

Every year, this foundation awards up to 20 scholarships of $20,000 each to hard-working scholar-athletes.  Last year, the 20 recipients included a Nepalese refugee and soccer player now studying engineering to improve the infrastructure in his home country, a basketball player who channeled her difficult home life into volunteer work in her community, and a soccer player who’s determination after a catastrophic car accident is the reason she can play at all.

The Foot Locker Foundation also has a strong partnership with the United Negro College Fund.  Every year, the Foundation raises money for the UNCF through the On Our Feet gala, which has provided over 600 students with scholarships.

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On Our Feet Gala

 

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