Walmart and Bio Eyes: Buy a Frame, Help a Child to See

July 13, 2016

walmart bio eyes - shop through iGive.com to give back more

Walmart and bio eyes (b.e) eyewear announce a new eyewear collection that is helping give back through the Seva Foundation.

The program, titled “Buy a frame, Help a child to see”, helps provide teacher trainings, vision screenings, optometrist exams, prescription glasses, corrective treatments and surgeries.  These services are provided through a donation made with the sale of each bio eyes frame.

bio eyes is committed not only to making a charitable, fashion forward statement, but also to contributing to a more sustainable world. In 2016, 200,000 in-need children in India, will be given the care to clearly see a brighter future.

In addition, the bio eyes frames are made from plant-based materials that are environmentally friendly.

Together Walmart and bio eyes believe this is a positive addition to their collection, not only from a fashion standpoint but also from a corporate social responsibility one. The bio eyes men’s and women’s optical and sun collections will be available exclusively at Walmart Vision Centers with frames starting at $54.

“Our customers are not only looking for affordable, quality frames, but also products that make a difference,” said Tabitha Watkins, merchandise manager, optical, Walmart U.S.  “We’re excited to bring bio eyes to our shelves not only for what it will do for our customers, but for what is does for the environment and for children across the globe.”

Walmart shoppers who make a bio eyes frame purchase online through iGive.com will also earn a donation for their favorite cause.

About Walmart

What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world. Today, nearly 260 million customers visit our more than 11,500 stores under 63 banners in 28 countries and e-commerce sites in 11 countries each week. With fiscal year 2016 revenue of $482.1 billion, Walmart employs 2.3 million associates worldwide – 1.5 million in the U.S. alone. It’s all part of our unwavering commitment to creating opportunities and bringing value to customers and communities around the world.

Comments are closed.