July 27, 2016

Ten years ago Bono and Bobby Shriver founded (RED) the Global Fund to Fight AIDS, Tuberculosis and Malaria and Gap was the founding apparel partner.  To mark the Anniversary, Gap is releasing a special collection.  Gap has contributed $10M and has encouraged customers to support the fight against these preventable and treatable diseases. 70 million people have been helped through (RED) efforts.

The iconic (Gap)RED logo design, featuring inspiring text such as SUPER POWE(RED), INC(RED)IBLE and FI(RED) UP, will be offered in tees, sweatshirts and tanks for men, women and kids and in onesies for baby ($24.95-$54.95). Outerwear and denim will also be offered for men and women, including a classic bomber and straight selvedge jeans for men and a denim jacket, jeans and sleeveless puffer vest for women ($79.95-$108). The collection will be available at select Gap stores around the world and on gap.com beginning July 26.

In addition, Gap is releasing a series of videos and encouraging customers to join the conversation with the hashtage #endAIDS

“It is an honor for Gap to celebrate (RED)’s 10th anniversary.  We’re proud of Gap’s role in helping (RED) launch 10 years ago,” said Jeff Kirwan, Global President, Gap. “(GAP)RED takes what we do best – creating great products that people love – and provides customers an opportunity to take part in positive change. We’re pleased that our (GAP)RED collections spark meaningful conversations that inspire people to join the movement to end AIDS.

Shoppers who purchase  the collection through iGive.com can donate to their favorite cause with every purchase in addition to supporting (RED).

About Gap
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit www.gapinc.com.

About (RED)
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund.  (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, MCM, NetJets, Salesforce, SAP, Starbucks, Telcel.

(RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Billecart-Salmon, Ergo Depot, Fresh, Fatboy USA, Fresh, Girl Skateboards, HEAD, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, NetJets, Piaggio, Uber, and Wolfnoir.

To date, (RED) has generated $350 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services.

July 25, 2016

When the last child in the home no longer needs a baby bottle, many parents are left wondering what to do or how to recycle baby bottles for a better use. Also, many parents try a variety of bottles before they find the one that their child prefers. Tommee Tippee has created the Cutest Cause,  to get all of those bottles into the paws of adorable baby animals.

tommee tippee babiesRUs promotion

TOMMEE TIPPEE(R) HELPS PARENTS DONATE UNWANTED BABY BOTTLES TO ORPHANED NEWBORN ANIMALS (PRNewsFoto/Tommee Tippee)

For a limited time, select  Tommee Tippee Ultra bottles purchased at Babies”R”Us will include a prepaid shipping label. Customers can put any unwanted competing bottle in their new Ultra box and ship directly to one of several partner zoo nurseries or sanctuaries.

Baby animals who have been abandoned or orphaned depend on bottles to get the food and nutrition they need in their first months of life. Just this spring, three cheetah cubs were orphaned after a rare C-section at the Cincinnati Zoo and Botanical Garden. Tommee Tippee’s Cutest Cause will provide these cheetah babies, along with other nursing animals across the country, the bottles essential for feeding.

To learn more about the Cutest Cause and how you can participate, visit cutestcause.com.  If you haven’t purchased a Tommee Tippee Ultra Bottle you may mail your bottles to:

LION COUNTRY SAFARI:
Attn: Brian Dowling, Curator
2003 Lion Country Safari Road
Loxahatchee, FL 33470 US

CINCINNATI ZOO & BOTANICAL GARDEN
Attn: Cincinnati Zoo Nursery
3400 Vine St,
Cincinnati, OH 45220


Tommee Tippee® is the number one feeding brand in the UK* and one of the fastest growing baby bottle brands in North America. Babies”R”Us is a brand under the Toys“R”Us, Inc. umbrella. There are 864 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and more than 250 licensed stores in 37 countries and jurisdictions. With e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection. In addition, the company is committed to serving its communities as a caring and reputable neighbor.  Shoppers purchasing through the e-commerce sites can support their favorite cause by starting at iGive.com

June 15, 2016

performance bicycle logo

Customers of Performance Bicycle®  with the matching support of the company, has raised $17,522 for Rails-to-Trails Conservancy throughout National Bike Month.

The donation will help to create more trails and maintain existing ones.  During May, cyclists were invited to donate $1 both in-store or online. These funds will help promote cycling and the growth of local cycling communities.

“We are overwhelmed by the amazing support our customers have provided to Rails-to-Trails,” said Chris London, Performance Bicycle’s Community Relations Manager. “Performance Bicycle keeps our customers on the move while Rails-to-Trails connects them, and our combined advocacy efforts work to create and maintain more safe places to ride and be active.  We’re proud to partner with Rails-to- Trails in achieving this goal on the national and local level.”

About Performance Bicycle®
Performance Bicycle® is the No. 1 specialty bicycle retailer in the U.S. and is a wholly owned subsidiary of Performance Inc. Performance provides an omni-channel cycling experience that spans more than 100 stores nationwide, and www.PerformanceBike.com, catering to both the avid cycling enthusiast and the recreational rider. Performance Inc. is majority owned by North Castle Partners of Greenwich, Conn. For more information about Performance Bicycle, please visit www.PerformanceBike.com

About Rails-to-Trails
Rails-to-Trails Conservancy, a nonprofit organization with more than 160,000 members and supporters, is the nation’s largest trails organization dedicated to connecting people and communities by creating a nationwide network of public trails, many from former rail lines. Founded in 1986, Rails-to-Trails Conservancy’s national office is located in Washington, D.C., with regional offices in California, Florida, Ohio and Pennsylvania. For more information, visit www.railstotrails.org.

June 8, 2016
"QVC Presents Super Saturday LIVE" Public Service Announcement featuring Melissa Rivers & Brad Goreski (PRNewsFoto/QVC, Inc.)

“QVC Presents Super Saturday LIVE” Public Service Announcement featuring Melissa Rivers & Brad Goreski (PRNewsFoto/QVC, Inc.)

This Saturday, June 11, 2016, QVC will be hosting a two-hour special program dedicated to raising awareness and funds for Ovarian Cancer. This special broadcast will be live and will benefit the Ovarian Cancer Research Fund Alliance (OCRFA).

The Ovarian Cancer Research Fund Alliance (OCRFA) is the largest global organization dedicated to advancing ovarian cancer research while helping women and their families.

During the  event, many top brands will be offered at 50% of the manufacturer’s suggested retail price* and * 80 percent of the purchase price** of donated merchandise benefitting OCRFA. Shopping through iGive.com also enables your favorite cause to benefit as well.

“QVC is committed to supporting the success and wellness of women through the power of relationships and together with OCRFA we are able to support this mission and raise valuable funds for research and patient support programs, ” said said Rachel Ungaro, vice president, fashion and beauty merchandising, QVC

“Ovarian cancer is one of the deadliest diseases women face and more needs to be done to raise awareness and funds,” said Audra Moran, president and CEO, OCRFA. “QVC’s Super Saturday broadcast has been a tremendous help in spreading OCRFA’s message into millions of homes across the U.S.”

Since 2007, QVC Presents Super Saturday Live has helped generate more than $10.3 million for Ovarian Cancer research.

For more information and to shop for the cause visit QVC.com/SuperSaturday.  Beginning June 11, the full “QVC Presents Super Saturday LIVE” product assortment will be available, while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515.

About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 358 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy, France and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. ©2016 QVC, Inc., QVC, the Q and Q Ribbon Logo, are registered service marks of ER Marks, Inc. and QVC, Inc.

About Ovarian Cancer Research Fund Alliance (OCRFA)

Ovarian Cancer Research Fund Alliance (OCRFA) is the largest global organization dedicated to advancing ovarian cancer research while supporting women and their families. Ovarian Cancer Research Fund merged with Ovarian Cancer National Alliance earlier this year to become OCRFA, the voice for ovarian cancer.  OCRFA advances private research, advocates for increased federal research, awareness dollars and policies that give women access to the services they need, as well as supports women and their families before, during and after a diagnosis.  OCRFA has invested over $70 million in private ovarian cancer research and lobbied Congress for over $2.2 billion dollars dedicated to ovarian cancer research and awareness and has ensured the issues faced by the ovarian cancer community are heard in local and national legislative offices. Programs like Woman to Woman, which pairs gynecologic cancer patients with gynecologic cancer survivors and Survivors Teaching Students®: Saving Women’s Lives an educational program which connects ovarian cancer survivors with health professional students to present their unique stories along with facts about the disease engage the survivor community throughout the country.

*Based upon suppliers’ representations of the value. No sales may have been made at these prices.
**Purchase price excludes Shipping, Handling and Tax. QVC Presents Super Saturday LIVE has generated more than
$10.3 million since 2007.

June 2, 2016

cause marketing forum logo

iGive.com is proud once again to participate in the Cause Marketing Form (CMF). This year we are joined by a number of iGive.com participating retailers and causes. Among these retailers are: Ace Hardware, Alex and AniGameStop, Kohl’s, Macy’s, Microsoft, New BalanceOld Navy, QVC, Samsung, Scholastic, and Walmart.  These organizations show their ongoing commitment to giving back by participating in this event and finding new ways to support their customers, their employees and their communities.

According to Kelly Blue Book (KBB), Corporate Social Responsibility can impact how shoppers spend their dollars.  While the focus of the KBB research was in the automotive industry, the lessons learned can be transferred to other industries. The purpose of the CMF is to  increase the number of successful company/cause alliances by providing business and nonprofit executives with the practical information and connections they need to succeed.

This years’ event, being held in Chicago is an annual opportunity for causes and corporate partners to connect, to learn and to share knowledge.

In addition, at CMF a variety of causes and corporate partners are honored with the Halo Awards.  The Cause Marketing Halo Awards recognize excellence in North American cause marketing campaigns. 2016 marks the 14th year that the Cause Marketing Forum  has honored businesses and nonprofits with Halos for doing well by doing good.  For more information on the Halo Awards read here: http://www.causemarketingforum.com/site/c.bkLUKcOTLkK4E/b.9351101/k.33C5/2016_Halo_Awards.htm

 

 

May 18, 2016

Art Van Charity Challenge offers Nonprofit organizations across the Midwest the chance to compete to win up to $100,000

2016 Art Van Charity Challenge

Cindy Crawford, Charity Challenge Ambassador

For the 8th consecutive year, the Art Van Charity Challenge is making a major impact on communities throughout the Midwest. Kicking off on Wednesday, May 18, 147 nonprofits large and small will compete for grants up to $100,000. Over the course of just five weeks, participating charities will rally to raise $3 million.
Since 2008, Art Van Furniture has donated $8 million and raised $22 million for more than 350 charities through the Art Van Charity Challenge. This year promises to be record breaking! Here’s how it works:

  • The goal of the 2016 Art Van Charity Challenge is to raise $3 million in five weeks, from Wednesday, May 18, through Wednesday, June 22
  • 147 participating charities located across the Midwest will compete to raise the most money. These charities are focused on children, health care and human services
  • The 10 nonprofit organizations to raise the most money will share $225,000 in prize grants from Art Van Furniture, ranging in size from $1,500 up to $100,000
  • The Midwest’s number one furniture and mattress retailer will donate $79,000 in bonus grants, which will be awarded to winning charities in special competitions throughout the program
  • Total Art Van Furniture donations amount to $304,000

“We all play a role in helping each other,” said Art Van Elslander, founder and chairman of Art Van Furniture. “The Art Van Charity Challenge has been successful because people understand this. I think this year will be the best yet!”

May 4, 2016

May 3, 2016

Performance Bicycle logo

Nation’s leading bicycle retailer seeks to help businesses become bike-friendly and make cycling more accessible

 Performance Bicycle®, the No. 1 choice for people who love to ride, is on a mission to help businesses become bike friendly. Performancebike.com/bikefriendly is a brand new resource of tips, facts and best practices on how and why businesses should become bike friendly.   A cornerstone of Performancebike.com/bikefriendly, is a free, downloadable ebook; “How to Make Your Business Bike-Friendly.”  Intended for business leaders and associates, the easy to follow guide outlines the financial, environmental and human resource benefits of being a bike friendly business.

“Being a bike friendly business is not only good for the environment, but also associate health and well-being, and ultimately a company’s bottom line,” said Performance Bicycle Chief Executive Officer David Pruitt. “The evidence is overwhelming; commuting by bike reduces health care costs, boosts associate productivity and reduces absenteeism.  Our “How to Make Your Business Bike Friendly” resource is designed to help business leaders and associates move the conversation forward about their business becoming bike friendly.”

To learn more about Performance Bicycle’s efforts to help businesses become bike friendly, or to download the “How to Make Your Business Bike Friendly” eBook visit performancebike.com/bikefriendly.

To further promote cycling through the creation of more trails, Performance Bicycle is partnering with the Rails To Trails Conservancy.  During the month of May, cyclists can make an in-store or online donation of $1 to support Rails To Trails  efforts to  build, maintain, defend and connect trail corridors across the nation.  Performance will match up to $10,000 of all donations collected.

Rounding out Performance Bicycle’s National Bike Month efforts, all Performance Bicycle stores will lead teams in the PeopleForBikes National Bike Challenge, an annual nationwide event running May through September that unites thousands of bicyclists across the country. No matter what level of experience, all cyclists are invited to join their local store team where they can log their miles, as well as find  encouragement from cyclists in their area. Cyclists interested in joining their local store team can sign up by creating an account on the National Bike Challenge website and searching “Performance Bicycle (City Name).”

To learn more about Performance Bicycle’s advocacy efforts, visit performancebike.com/advocacy.

About Performance Bicycle®
Performance Bicycle® is the No. 1 specialty bicycle retailer in the U.S. and is a wholly owned subsidiary of Performance Inc. Performance Bicycle® provides an omni-channel cycling experience that spans more than 100 stores nationwide, and www.PerformanceBike.com, catering to both the avid cycling enthusiast and the recreational rider. Cyclists can stay in touch with Performance Bicycle by following the brand on Twitter, Facebook, YouTube and Instagram at twitter.com/performancebike,facebook.com/performancebike, youtube.com/performancebike and instagram.com/performancebike.Performance Inc. is majority owned by North Castle Partners of Greenwich, Conn. For more information about Performance Bicycle, please visit www.PerformanceBike.com.

April 29, 2016

Red Nose Day’s official retail partner makes more Red Noses available and expands Red Nose Day merchandise to help raise funds to fight kids’ poverty

Championing everyone’s right to be happy and healthy, Walgreens proudly returns as the exclusive retail partner of the second annual Red Nose Day, helping raise funds to fight kids’ poverty. The campaign’s iconic Red Noses – which people wear in support of the official Red Nose Day on Thursday, May 26 – returned to store shelves at Walgreens and Duane Reade locations nationwide this morning, officially kick starting the nine-week charitable campaign.

Following the sell-out success of last year’s inaugural Red Nose Day, Walgreens is going beyond the nose in 2016 and raising funds through the sale of new Red Flair merchandise, also available nationwide starting today. From red hats and springy novelty headbands to oversized sequin bowties and Red Noses for cars (to name a few), Walgreens is making it even easier for Americans to “Get Seriously Silly” in support of a great cause.

“Helping people live happy and healthy lives is our passion at Walgreens, and participating in Red Nose Day lets us do just that for those who need it most: kids living in poverty in the U.S. and abroad,” said Alex Gourlay, president of Walgreens. “Topping last year’s success is a challenge we’re ready for. We have more Red Noses, new Red Flair and several other fun ways for everyone in the Walgreens family – from our valued customers and vendor partners to our passionate team members – to get involved in this powerful campaign.”

The Return of the Red Noses        
Between now and the official Red Nose Day in May, Walgreens hopes to sell significantly more Red Noses than the 5 million it sold last year. To help meet its goal, Red Noses and Red Flair hit Walgreens shelves two weeks earlier this year, giving Americans even more time to “Get Seriously Silly” in support of a great cause. Starting today and continuing through June 4, Walgreens and Duane Reade locations nationwide will sell Red Noses for $1 each and Red Flair items for between $1-$5.99. Proceeds from Red Nose and Red Flair purchases benefit the Red Nose Day Fund* which supports charities with domestic and international reach aimed at fighting childhood poverty, including Boys & Girls Clubs of America; charity:water; Children’s Health Fund; Covenant House; Feeding America; Gavi, The Vaccine Alliance; National Council of La Raza; National Urban League; Oxfam America; Save the Children; and The Global Fund.

Beyond purchasing Red Noses and Red Flair for themselves, Americans can further support the cause by purchasing Red Noses and Red Flair products for their schools or workplaces, or organize fundraisers in their community. Cash donations can also be made at any Walgreens location.

Walgreens commemorated the return of the laughs and Red Nose Day fun with the help of actor and comedian Ravi Patel (Grandfathered, Masters of None), who helped deliver the first batch of Red Noses and Red Flair to Walgreens shelves in Chicago, the retailer’s hometown. Accompanied by Walgreens team members, Patel arrived at Walgreens flagship store in a Red Nose Day-adorned armored truck. With security in place, a briefcase full of Red Noses and Red Flair handcuffed to his arm and a store full of unsuspecting shoppers, Patel successfully delivered the Red Nose Day fun to Walgreens. The event was captured on film and is posted on the Walgreens YouTube channel.

#RedNose Road Trip & Challenges
Together with Walgreens, Patel will continue the fun online by inviting Americans to “Get Seriously Silly” on social media with weekly #RedNose challenges. Starting today and continuing every Monday leading up to Red Nose Day, Patel will accept the weekly #RedNose challenge from Walgreens with a silly video and task Americans to join in. The challenges include “Share your four-legged friend’s #RedNose look,” “Share your #RedNose Mom & Me Flair selfie,” and “Share your #RedNose landmark photo,” among others. People can share their silliest pictures and videos answering the challenge on Facebook, Twitter and Instagram using the hashtag #RedNose.

Weekly #RedNose challenge videos will be featured as part of a new Walgreens “50 States, 50 Stories” video series to live on Walgreens.com/RedNoseDay. In the series, Walgreens takes Red Nose Day on the road in search of powerful stories showing people both supporting and benefitting from Red Nose Day. The uplifting, fun-filled stories will showcase real people’s charitable Red Nose Day efforts in action across the country.

Walgreens “nose” consumers aren’t the only ones who know how to have fun for a great cause. Later this week, Walgreens executives will issue a Corporate Challenge to colleagues at other companies encouraging them to share funny videos and show America their silly sides. In the coming weeks Walgreens Facebook page will show just how silly corporate America can get to help fight kids’ poverty around the world.

Beyond the Nose
In the UK, Red Nose Day has raised more than $1 billion since it launched over 25 years ago and is an inspiring cultural phenomenon that unites people from all walks of life in the interest of saving and changing lives. The inaugural Red Nose Day event in the U.S. took place last May and raised more than $23 million to help kids in need in America and abroad.

This year, Red Nose Day’s nine-week campaign will culminate in a live, two-hour broadcast on NBC airing on May 26 (9-11 p.m. ET). The Red Nose Day Special will feature popular comedians, top musicians and Hollywood stars in an engaging mix of comedy, live musical performances and short, compelling films shedding light on the cause.

For more information on Red Nose Day and how to get involved, visit walgreens.com/RedNoseDay and Walgreens on Facebook, Twitter and Instagram.

About Walgreens
Walgreens (www.walgreens.com), one of the nation’s largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 8 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,173 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens digital business includes Walgreens.com, drugstore.com, Beauty.com, SkinStore.com and VisionDirect.com. Walgreens also manages more than 400 Healthcare Clinic and provider practice locations around the country..

About Red Nose Day
Red Nose Day is a fundraising campaign run by the non-profit organization Comic Relief Inc, a
registered 501(c)(3) public charity. Money raised goes to the Red Nose Day Fund, which distributes money to organizations whose work helps to achieve Comic Relief Inc.’s vision of a just world free from poverty. The inaugural Red Nose Day in the U.S. was held on May 21, 2015 and raised more than $23 million. Funds raised benefited children in all 50 states and 15 countries internationally through programs addressing literacy, education, healthcare, and nutrition. The second annual Red Nose Day will be held on Thursday May 26, 2016.  The day’s events will culminate in a two-hour entertainment TV special on NBC, featuring the country’s favorite comedians, musicians and Hollywood stars.

Comic Relief Inc. and Comic Relief UK are independent organizations related through their shared vision of a just world, free from poverty; and with the same mission to effect positive change through the power of entertainment. In the UK, Red Nose Day has been going for 30 years and is an inspiring cultural phenomenon that unites people from all walks of life in the interest of saving and changing lives across the globe.

* Until June 4, 2016, for each Red Nose purchased Walgreens will donate $0.50; and for each Red Nose Flair item purchased (Beads, Bow Ties, Headbands, Sunglasses, Pens, Mugs, Cups and Hats) Walgreens will donate 10 percent of the purchase price to Comic Relief Inc.’s Red Nose Day Fund, which helps lift children out of poverty in the U.S. and overseas. For more information about the Red Nose Day Fund, visit rednoseday.org. No portion of purchase is tax deductible.

April 26, 2016

Kiehl's Since 1851 Creamy Eye Treatment with Avocado / 100% of net profits, up to $50,000, from Kiehl's Limited Edition Creamy Eye Treatment with Avocado, featuring art by Nikki Reed and Gabrielle Reece and Laird Hamilton will benefit Recycle Across America(TM). To date, Kiehl's has already raised $300,000 for the non-profit, supplying recycling labels to 4,500 schools. (PRNewsFoto/Kiehl's Since 1851)

In honor of Earth Day and the brand’s commitment to the environment, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to announce two new products and programs that directly impact the environment.

First, the company will donate $50,000 to Recycle Across America™, the not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion around recycling, stimulate the environmental economy and expedite progress. These funds will be used to create 65,000 standardized recycling labels for 650 K-12 schools in the United States.

The funds will be raised from Kiehl’s Limited Edition Creamy Eye Treatment with Avocado, featuring art by socially conscious influencers Nikki Reed, Gabrielle Reece & Laird Hamilton. 100% of net profits, up to $50,000, from this Earth Day campaign will benefit Recycle Across America™. To date, Kiehl’s has already raised $300,000 for the non-profit, supplying recycling labels to 4,500 schools, including School Districts in San Diego, Houston, Scottsdale and Culver City.

“We’ve been working with Recycle Across America since 2012. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our values,” says Chris Salgardo, President, Kiehl’s USA. Through our Recycle & Be Rewarded program, Kiehl’s has collected 3,000,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf. We hope to reach the 3,500,000 mark this year!”

In tandem with the launch, Kiehl’s is encouraging its customers to recycle by giving every customer a complimentary Kiehl’s tote with every purchase of $100 or more, in any Kiehl’s store and at Kiehls.com, through April 27th. The company is also celebrates its own renewed Recycle and Be Rewarded! program, in which customers at Kiehl’s stores are rewarded with free product for bringing in their empty Kiehl’s bottles, tubes and jars for recycling. Since 2009, Kiehl’s has recycled more than 3,000,000 bottles. In order to further decrease the company’s environmental footprint, it is no longer issuing printed Recycle and be Rewarded! cards. Instead, customers’ recycle count will be tracked digitally.

In other product news, Kiehl’s has introduced a new skincare formula using quinoa husk extract, derived from discarded quinoa husks, meaning that what was once considered waste is now a unique skincare innovation. For the first time in a facial skincare product, quinoa husk extract has been formulated into the company’s new anti-aging overnight treatment, Kiehl’s Dermatologist Solutions™ Nightly Refining Micro-Peel Concentrate. The formula offers accelerated cell turnover to reveal refined texture, improved skin tone and softer, more radiant skin.

Quinoa Husk Extract is sustainably sourced from the protective outer shell of the Quinoa seed without chemical alteration and with minimal environmental impact. In this formula, its powerful exfoliating properties work to help accelerate surface skin’s nighttime cell turnover process to release dull surface skin.

In partnership with Bolivian suppliers and a foundation that sustainably source the quinoa husk from local farmers, and promote the conservation and responsible use of natural Bolivian resources, Kiehl’s use of this ingredient targets to provide  in 3 years socio-economic development for 250 Bolivian farms and their families as well as contribute to protect the environment. Kiehl’s is strongly supporting the project to restore and enrich the soils in order to prevent erosion through the planting of native legumes, bushes and herbaceous plants.

For more information on these projects and to find a Kiehl’s store near you, please visit www.kiehls.com.

About Kiehl’s Since 1851:
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl’s freestanding stores nationwide, Kiehl’s products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide.

About Recycle Across America:
Recycle Across America® (RAA) is a 501(c)(3) non-profit organization which has developed the first ever society-wide standardized labeling system for recycling bins to help eliminate the public confusion surrounding recycling. The standardized labels are being used by some of the most notable companies in the world and are resulting in more than 50% increases in recyclables being collected — with significantly less trash being thrown in the recycling bins. As a result, the economics of processing recyclables becomes more viable and stable, thereby allowing more companies to commit to using recycled materials in their manufacturing. For this reason, RAA and the standardized labels have been identified as a world-changing solution by Ashoka Innovators for the Public, and have been referred to as “…one of the top environmental fixes taking root today,” by the New York Times. For more information, visit: www.recycleacrossamerica.org