Lane Bryant’s Give.Share.Love Campaign

June 17, 2016

Lane Bryant logo

Lane Bryant’s Give.Share.Love campaign has helped to empower, encourage and support women and children through the Nationwide Children’s Hospital Foundation. The brand, a women’s specialty size apparel brand, has made a commitment to the hospital and foundation.  Not only did they share videos on social media that featured Nationwide Children’s patients, they helped each child surprise the mom with a special gift. Lane Bryant also partnered with Nationwide Children’s to present an exclusive fashion show, styled by designer Christian Siriano, held at the hospital in May.  The fashion show starred Nationwide Children’s staff dressed in the Christian Siriano for Lane Bryant collection, as well as patients and some of their siblings.

Shoppers visiting the Lane Bryant stores or their website, including those who visited through iGive.com, were offered cause-dedicated products  with a percentage of the sale being contributed to Nationwide Children’s.  Clients were also able to “round up” their purchase at the register in store for donation.

About Lane Bryant®: Lane Bryant® is the nation’s leading women’s special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 762 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

About Nationwide Children’s Hospital: Named to the Top 10 Honor Roll on U.S. News & World Report’s 2015-16 list of “America’s Best Children’s Hospitals,” Nationwide Children’s Hospital is one of America’s largest not-for-profit freestanding pediatric healthcare systems providing wellness, preventive, diagnostic, treatment and rehabilitative care for infants, children and adolescents, as well as adult patients with congenital disease. Nationwide Children’s has a medical staff of 1,100 and more than 10,000 employees providing state-of-the-art pediatric care during more than 1.2 million patient visits annually. As home to the Department of Pediatrics of The Ohio State University College of Medicine, Nationwide Children’s physicians train the next generation of pediatricians and pediatric specialists. The Research Institute at Nationwide Children’s Hospital is one of the Top 10 National Institutes of Health-funded freestanding pediatric research facilities. Nationwide Children’s remains true to the original mission since its founding in 1892 of providing care regardless of a family’s ability to pay. More information is available at NationwideChildrens.org.

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